Demo Factor

From Spark we’ve got Dom Aberdeen. Julie really enjoyed Dom’s voice and had her wondering what song was number 1 when she was born. Pandora noted Dom’s storytelling abilities and how Dom turned around something quite dated into something quite fascinating.

Next up we have Margot Howell from University Radio Nottingham. Chris thought there were some great links in Margot’s demo. Pandora really enjoyed the demo and wished she could go back in time!

Lewis Eyre from Nerve Radio up next. Chris noted good marks for Kylie Minogue but thought the demo had too much going on. Kate was the last judge to buzz out and said she was trying to see what path the demo was taking.

Next up…Kiera Ford from Leeds Student Radio! Kiera spoke about the Shrek lore and her loving devotion towards Chappell Roan. Paul had been the only judge to buzz out but said it had been the best link so far. Pandora regrets not pressing the golden buzzer! Chris notes that Kiera got to the funny faster… [Read More]

Tom Turner from Shock Radio got picked out next. Calum noted his passion for music and Kate agreed with his passion but noted his pace and suggested to vary. Paul suggested that Tom relaxes more so that the pace varies. Overall Tom’s passion for music shone through!

Up next we have Alice Patterson from Spark. She inserted some iconic soundbites from Irish legends for her St Patrick Day’s Special! Kate led with Alice’s fabulous sense of humour and Chris reflected on her on links saying to use more creative ones.

Jodi Adams from Queen’s Radio up next! Paul noted that Jodi needs to make a connection between herself and the listener. Pandora was asking ‘why do you really love musicals?’ and wanted to hear that come through the demo. However ended telling Jodi that she has great potential!

We’re thrilled to welcome Times Radio’s Calum Macdonald as the host of Demo Factor 2025! Calum knows all about the drama of Demo Factor, having been a member of the judging panel, and is looking forward to guiding you through this year’s show.

Demo Factor is heading to Salford for SRA CON 2025, hosted by Shock Radio.   Entries are now open. Make sure to get your demo submitted by 30th March 2025 for your chance to have your demo played to the judges, who will critique your entry and maybe even hit their golden buzzer for you…. [Read More]