Demo Factor

After the judges had time to think about the winner of Demo Factor 2025 they decided Katie-Louise from Shock Radio triumphed this year’s Demo Factor. The judges said Katie-Louise was a very deserving winner and that her personality shone through her demo. Congratulations to Shock’s very own Katie-Louise!

Last up for the night is Fiona Macintyre from Queen’s Radio. Chris thought the second link was better than the first link and wasn’t sure on the mosh-pit clip. However, Paul really enjoyed the demo and loved Fiona’s voice. Kate thought Fiona should lead off her strongest content first but overall enjoyed listening.

Next up, Lili Phillips from LSR. Lili had a very insightful take on spiking. Julie enjoyed it but didn’t see the connection when Lili had been a caller on another show.

Next up, Hamza Ali Hussain from Scratch Radio. Hamza used his demo to reflect on the outrageous cost of living prices and specifically the price of a Dubai chocolate! Pandora noted that it was a great topic of conversation and found the demo very funny but thought it could be condensed.

From RadioLab it’s Emma Stigter. Paul thought the demo was too meta and decided to be the only judge to buzz out. However, he acknowledges that radio is subjective and that he could see the potential.

From Queen’s Radio we have Rachel Moorhead! The crowd very much enjoyed Rachel’s thoughts on Gregs and was positively received by the judges.

From Spark Sunderland we have Chris Carroll. A very funny demo from Chris unanimously decided by the judges. Julie was going to go for the golden buzzer at the end but just narrowly missed out at the end.

Following Amy, it’s Ben Cunningham from RAW 1251. The judges thought that the laughing segment needed to be set up instead of no context.

Leeds Student Radio’s Amy Heeley up next! Amy included an iconic clip with Radio 1’s Greg James and shortly after that Chris firmed the golden buzzer! The second golden buzzer of the night! All the judges agreed that Amy had a very strong demo that was simply just herself.

Now we have Naomi Kelly from Newcastle Student Radio. Naomi got noted as a very good interviewer but it is hard to portray that in a demo said Chris. Naomi is relatively new to interviewing but Julie thought Naomi sounded very natural.